What must be kept on file for one year regarding RX drug advertising?

Keeping a copy of the advertisement on file for one year is essential for compliance with regulations governing prescription drug advertising. This requirement is in place to ensure that all promotional materials are available for review by regulatory authorities, ensuring that the information presented in advertisements is truthful, not misleading, and compliant with legal standards.

Maintaining a record of advertisements helps promote accountability and transparency in how prescription drugs are marketed to the public and healthcare professionals. In the event of an inquiry or audit, having documented advertisements allows for assessment of adherence to guidelines, including those related to claims made about the drug, pricing, and safety information.

Although retention of sales receipts, inventory records, and customer feedback forms may be important for other operational or legal reasons, they do not specifically fulfill the requirement to keep records related to drug advertising. Therefore, the copy of the advertisement is the essential document mandated to be retained for one year.